Billions in betting?
Honestly, yeah—it’s not just hype. The industry has grown massively in the past few years, especially with how accessible betting platforms have become online. I found a great article recently that breaks it all down: https://nenow.in/article/rupee-revolution-online-sports-economic-impact-on-india.html. It explains how the market is generating over $150 billion annually, much of it still unregulated. What’s interesting is how this surge is also fueling job growth in tech, marketing, and analytics, especially in tier-2 cities. I know someone who actually got into backend development for one of these platforms—it’s serious business now.
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I don’t personally use any of the apps, but I see ads for them everywhere, especially during cricket tournaments. It definitely seems like it’s become a mainstream thing. Surprising to think how much money is moving through something that still feels kind of unofficial. Interesting read for sure.